Posted by Todd at June 8th, 2006

Todd Tweedy is a veteran online marketing executive.  He’s CEO of BoldMouth, a word-of-mouth marketing firm focusing on community participation and co-co-creation in the development and distribution of product and service recommendations online.

 

His firm recently published the industry study Perceptions, Practices & Ethics in Word-of-Mouth Marketing with Osterman Research.
 

Todd’s company works with enterprises to plan and implement word-of-mouth marketing programs that focus on many of the mechanism that accelerate natural word-of-mouth referrals.  His client experience includes Microsoft, AOL, Rolex, Quest Communications, Chef’s Choice, CitySearch.com, The Motley Fool, Network Solutions, Netscape, Philip Morris USA, Verisign, Blue-Cross Blue Shield, and Schering-Plough among many others.
 

Todd’s work in helping organizations to overcome challenges related to acquiring new customers cost effectively resulted in the development of Interest Recognition™ a marketing process based on Todd’s published writings about online communities and connectivity.  Todd is also the author of the Neighboring™ marketing model published by Internet.com that serves as a guide for advertisers to facilitate product and service recommendations by advocates using interactive sessions like instant messaging and chat.
 

Todd has co-chaired conferences for JupiterMedia on enterprise IM as well as working as president and chairman of the board for The New Media Society of Washington, DC.  He has spoken at numerous conferences on WOM, cost effective interactive marketing, search marketing, and instant messaging across the United States as well as in Europe, Asia, and South America.
 

Prior to launching BoldMouth, Todd held a number of senior management positions both on the agency and client-side including work at a WPP specialized marketing agency where he served as the lead account manager marketing the first-ever disk, and web-based online travel planning products for US Airways, grassroots marketing campaigns, and managing national communications outreach efforts during the largest packaged consumer product recall in US history. He’s also served as VP of Marketing for a web-based provider of communications tools where he increased product registrations from less than 10,000 to nearly 1,000,000 using word of mouth marketing tactics.  He also worked as CEO for a business Internet infrastructure firm delivering authenticated instant messaging exchanges and, was founder and president of the consulting firm The Tweedy Group.
 

Todd’s word-of-mouth marketing blog – www.wordspreadsquickly.com – covers industry developments as well as techniques and tips on WOM practices.  He formerly blogged for Corante.com, a business strategy and technology application publisher, on search and affiliate marketing related topics.