Posted by Todd at June 14th, 2006

This blog - The Business Soul — is an ongoing exploration of the practice of corporate communications.  Our aim — and I say “our aim” from the standpoint that there will likely be many different voices contributing to this project — is to try to avoid using technobabble and instead focus on tips and techniques that corporate communications professionals can use to design internal and external coporate communications programs.  In addition, we’ll examine corporate communication practices by using case study methods as well as interviews with pioneers that are forging new paths to enhance productivity and quality of work, building worker loyalty to the firm, and most importantly, increasing individual and organizational performance to achieve business results.

To help us achieve this goal, we need to hear from you.  Your insights.  Your experience.  Your tips and challenges.  Your comments and feedback.  So, please feel free to comment on any post or if you have a breaking story or story idea please email me directly at todd at boldmouth dot com. 

In terms of full disclosure, the saying “be careful what you wish for” holds true for this project. As a consultant to Black Star, I had proposed that the firm start blogging as a way to share their expertise in the corporate communications arena and, to specifically show coporate communication professionals how new communications tools can be used to enhance their work and deepen relationships with communities of interest.  Black Star decided to hire me for this project and, everything I post here, though, is my personal opinion and is not read or approved before it is posted. No warranties or other guarantees will be offered as to the quality of the opinions or anything else offered here.