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	<title>The Business Soul</title>
	<link>http://www.thebusinesssoul.com</link>
	<description>Humanity in Corporate Communications.</description>
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	<item>
		<title>Send Me Your Feedback, Tips and Requests</title>
		<description>Want to get your corporate communications success story published?  Send me an email to todd at boldmouth dot com.

  </description>
		<link>http://www.thebusinesssoul.com/corporate-communications/send-me-your-feedback-tips-and-requests.html</link>
			</item>
	<item>
		<title>Good Read on The Trouble with Marketing</title>
		<description>There are too many corporate communications comparisons that can be made in this Strategy+Business piece that details the end of marketing as we know it.   

 

"... The typical business marketing career has attracted gregarious people who operate comfortably within a familiar professional culture with well-defined techniques. But now marketers must ...</description>
		<link>http://www.thebusinesssoul.com/corporate-communications/good-read-on-the-trouble-with-marketing.html</link>
			</item>
	<item>
		<title>Let&#8217;s Stop Calling Blogs Blogs</title>
		<description>Over the past six months, one thing keeps popping up at conferences and in client meetings: if corporate communication teams want to use blogs in the enterprise they better call them something other than blogs.  

 

Feedback tools.  Fine.  Online newsletter.  Great.   Company webinars.  That seems to be okay too.  But ...</description>
		<link>http://www.thebusinesssoul.com/corporate-communications/lets-stop-calling-blogs-blogs.html</link>
			</item>
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		<title>The Power of One Credible Voice</title>
		<description>On June 10, 2006, the rumor of Robert Scoble's departure from Microsoft started to spread.  You could almost hear the keyboards of geeks around the globe typing their own mini-ebooks on why he was leaving and the vast communications blackhole that would form following his departure to PodTech.
As a corporate ...</description>
		<link>http://www.thebusinesssoul.com/corporate-communications/the-power-of-one-credible-voice.html</link>
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		<title>Getting Started</title>
		<description>This blog - The Business Soul — is an ongoing exploration of the practice of corporate communications.  Our aim — and I say “our aim” from the standpoint that there will likely be many different voices contributing to this project — is to try to avoid using technobabble and instead focus on tips ...</description>
		<link>http://www.thebusinesssoul.com/corporate-communications/getting-started.html</link>
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		<title>Corporate podcasts</title>
		<description>Stay tuned for more on corporate podcasts. </description>
		<link>http://www.thebusinesssoul.com/writers-guide-to-corporate-communications/corporate-podcasts.html</link>
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		<title>corporate communications</title>
		<description>Welcome to The Business Soul blog, where we focus on humanity in corporate communications.

 </description>
		<link>http://www.thebusinesssoul.com/corporate-communications/corporate-communications.html</link>
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